Network’s first host, who has individually sold over $1 billion in merchandise, receives honor
ST. PETERSBURG, Fla. — Bob Circosta, TV’s first home shopping host, has been awarded the first-ever “HSN Legend” honor by HSN, Inc., reflecting his pioneering and trendsetting work in the electronic retailing industry.
The award, presented at HSN’s annual awards gala, was created to honor individuals who have had a major long-term impact on HSN’s success, while also making significant contributions to the electronic retailing industry.
Circosta certainly qualifies on both counts. Bob was part of the birth of electronic retailing: The roots of HSN go back to a day in 1977 when Circosta sold avocado green can openers on the air at a Clearwater, Fla. radio station for owner Lowell “Bud” Paxson. That led to a popular radio sales show, then to the birth of TV retailing in 1982 with the launch of what was then called the Home Shopping Club, as Circosta hosted the first show.
And in the 35 years since then, Bob has done over 25,000 hours of live selling on TV, making more than 75,000 separate product demonstrations and selling over $1 billion worth of merchandise.
“Awarding Bob Circosta, one of HSN’s original hosts, with the first-ever HSN Legend Award was a true honor,” said Mindy Grossman, CEO of HSN, Inc. “Bob is a legendary entrepreneur whose contributions have had a profound impact on the entire electronic retail industry.”
While continuing to sell products on the air and training others to sell on TV, generating millions of dollars a year in sales, Bob also hosts seminars to help entrepreneurs learn how to market their products. This combination of skills and offerings gives Bob Circosta Communications a unique niche in the industry.
In his mass-marketing boot camp, held multiple times during the year at Berny Dohrmann’s “CEO Space” event in Las Vegas, Bob answers a key question for entrepreneurs who have a new product or idea ready for the marketplace: “What do I do next?”
As just a few examples of what he teaches in the boot camp, Circosta explains how to use video over the air and on the internet, how to define your value proposition in a compelling way, and how to position your product so consumers will want to buy it now.
“I am extremely honored to be named as an ‘HSN Legend,’ ” Circosta said. “My relationship with HSN over the years has been terrific, and I have been gratified to help the electronic retailing industry grow into a highly sophisticated $12 billion business.”
For more information on how Bob can help you market your product, service or business to the masses, be sure to contact us at (727) 572-8855 or contact Bob directly at Bob@bobcircosta.com
Bob is also available to speak at your next convention or conference. Let Bob motivate and share is proven and powerful marketing strategies with your sales team to “create the need” for your product!
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